Much like many of our previous posts, we start with a big thank you, this time going to Apple. (Are we are very biased towards Apple at Innovative Language? You betcha. Their tools and platform facilitated our growth as a language learning company. This post could easily spiral into an all-out Apple fanboy extravaganza, but I will try to stay on point.)
Last month our friends at Apple added our family of language learning podcasts to the featured list on the Podcast Home Page.
Uncanny Timing – A Marketer’s Dream Come True
The timing was unreal, as it happened at the same time our community surpassed a Bunch of Big Benchmarks. Read the blog post here. (link to benchmark post here title Out From the Depths of the Innovative Language Learning Lab - Part Two )
Properly positioned, benchmarks can motivate teams and excite supporters and communities. They are something to be proud of, reflected on and celebrated. However, the recognition and driving force for these commemorations originate internally. It’s usually up to the people, or marketing teams, passing the benchmarks to spread the word.
External recognition is very different. It says and means a lot that someone thinks highly enough of your work to share with others. When we heard the news that our friends at Apple would be adding us to the Podcast Home Page we were a more than bit blown away. We’ve had many amazing acknowledgements and endorsements of our products over the years, but it was pretty surreal to see not just one of our products, but rather InnovativeLanguage.com, our language learning brand, getting the spotlight.
Take a look at our new neighbors. That is some lineup!
So how did we get up there?
Well, while I don’t know the exact formula, I do know the following things didn’t hurt our chances.
Our body of work in the Podcasting/Videocasting Arena:
- Over 7 years’ podcasting
- Over 50 Language Learning Podcasts
- 26 active (updated at least once weekly) “101″ language learning podcasts
- 4 million+ downloads a month
- Videos and HD videos, which look great on Apple TV, on each feed
While we’re not a media empire, in the podcasting arena, we do have a rather extensive Podcasting/Videocasting lineup.
Our network in the space
Over the years we’ve been fortunate to meet some pretty incredible people who have supported and helped promote our podcasts and videocasts. Their advice and support have been indispensable, and without it, it’s safe to say we would not occupy that prime piece of e-real estate.
By learning with us and participating in the community, your support has allowed us to continually grow and bring better and better products to market. Thank you!
Team and Alumni
It’s reflection time, again! Again for the body of work you participated in, but this time for external recognition. Thank you! This achievement is not possible without you.